What does swag mean? | Merriam-Webster It's likely that the sense of swag which means "loot" comes from a term thieves used to describe stolen goods The freebie swag, sometimes also spelled schwag, dates back to the 1960s and was used to describe promotional items
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Promotional merchandise - Wikipedia Promotional RCA key fobs Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event Such products, which are often informally called promo products, swag[1] (mass nouns), or freebies (count nouns), are used in marketing and sales Often they are of the tchotchke type They are given away or sold at a