Understanding Market Segmentation: A Comprehensive Guide Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results
Market segmentation - Wikipedia In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments [1]
Market Segmentation: Types, Examples, and Strategies - Semrush Segmentation is the process of taking a broad market and breaking it into various groups (A K A segments) according to specific characteristics, desires, or needs Take a brewery for example, their broad target market consists of customers who want to drink good beer and eat pub style food
Market segmentation: Definition, types, benefits, best practices Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation There are four primary categories of segmentation, illustrated below
Market segmentation — definition, types, and examples Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs
What Is Market Segmentation? How It Works, Careers, and More Market segmentation is when a business splits potential customers into groups based on shared characteristics These characteristics include location, age, income, credit rating, usage rates, or buying habits
What Is Segmentation? Definition and How To Use It What does segmentation mean? Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts Segmentation is based on specific criteria related to an individual's age, income, subjects of interest and behaviors