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  • PepsiCo Ads Still Use Celebrities, But in New Ways - Adweek
    Adopting Channels in New Ways Is Driving PepsiCo's Marketing Success Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving
  • Pepsi Advertising Digital Marketing Strategy
    Pepsi thrives on social platforms, using viral ads, celebrity tie-ups, and TikTok campaigns to stay engaging and relatable The marketing strategies of Pepsi include interactive content and influencer marketing, helping the brand remain culturally relevant and top-of-mind for younger audiences
  • Pepsis epic campaign throws Gladiator II, Megan Thee Stallion, and NFL . . .
    The ad cleverly opens with actors Lamorne Morris and Jake Lacy peering into a Pepsi Zero Sugar can, which magically transforms into this epic arena Overseeing this spectacle is none other than rapper Megan Thee Stallion, cast as 'Empress Megan,' who leads a group of NFL superstars including Travis Kelce, Josh Allen, Derrick Henry, and Justin
  • Pepsi® confronts a decades-long rivalry in Super Bowl LX spot as a . . .
    “The Choice,” directed by Academy Award®-winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste of Pepsi
  • Pepsi Cola retro ad Tie Clip Clasp Bar Slide Silver Metal Shiny
    Silver metal tie clip with round Pepsi Cola logo in red, white, and blue, 5¢ text, and 2 1-inch length
  • Pepsi and Paramount Launch Gladiator-Inspired NFL Ad
    Industry giants Pepsi and Paramount have teamed up to launch an epic star-studded spot titled " Make Your Gameday Epic," which celebrates the start of the 2024 NFL season, as well as the upcoming release of "Gladiator II " A three-minute short film directed by Jake Scott stars Megan Thee Stallion alongside a cast of NFL stars, including Travis Kelce, Josh Allen, Derrick Henry, and Justin
  • Pepsi Global Marketing Strategy: Winning Youth Culture with Bold . . .
    Pepsi has shaped youth culture since 1898, turning bold ideas into mass moments that sell more soda and strengthen cultural relevance The brand competes in more than 200 markets, anchors PepsiCo’s global beverage portfolio, and fuels category growth with constant innovation Marketing sits at the center of that momentum, translating taste leadership and entertainment partnerships into
  • Josh Allen Stars in New Pizza Hut Campaign With Pepsi
    Pizza Hut x Pepsi x Josh Allen: Key Points Pizza Hut revives the Big Dinner Box with Josh Allen and Pepsi for its National Pizza Month campaign Promotions expand beyond the box, with Crafted Flatzz and Melts Monday offering fans additional low-cost entry points Athlete tie-ins keep Pizza Hut culturally relevant this NFL season while delivering strong value bundles
  • Watch VaynerMedias Pepsi ad celebrating post-pandemic life - Ad Age
    The Mess We Miss Pepsi Plenty of brands have put out optimistic ads foreshadowing gleeful post-pandemic times depicting everything from drinking beer in big groups to bustling airports
  • Pro Posts – Billboard
    total on-demand streams week over week Number of total U S audio and video on-demand streams for the week ending June 11, 2026
  • Kidscreen » Archive » Tomb Raider nets some kick-ass summer tie-ins
    Tomb Raider nets some kick-ass summer tie-ins As if Angelina Jolie wasn't enough of a draw, Paramount is teaming up with Pepsi, NBC and Taco Bell to get older kids and teens revved up about Tomb
  • Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a . . .
    In addition to the ad, they implemented the hashtag #MoreThanOK and used traditional marketing tools such as billboards and promotional tie-ins The campaign appeared to be successful, as Pepsi trended on social media and received a 4% increase in sales over the following weeks So, how can you implement this into your own marketing strategies?
  • Best NFL Ad Campaigns: A Front-Row Look at Marketing’s Biggest Plays
    These are the top NFL marketing campaigns of the season, from Beyoncé’s festive halftime takeover to Pepsi’s ‘Gladiator II’ tie-in Discover how brands leverage star power and creativity to turn ad spots into unforgettable moments during the games from Beyoncé bowl to kendrick Lamar's tease, this NFL season was one like no other
  • Twitter to stream live video in partnership with Pepsi - Adweek
    This week, in a first, Twitter announced that they will be streaming live video this summer as part of an ad partnership with Pepsi Embedding video within tweets has become an important way or TV





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